If you are wondering what’s in store for the year ahead or if you need some inspiration, here is our forecast on what will be big in the travel industry in 2019.
Experience is everything.
Today’s consumers are seeking out and requesting more unique experiences than ever before. A 2018 survey by Skift Research found that 67% of affluent travellers would rather spend their money on activities, instead of on a luxurious hotel. Consumers bucket lists are becoming more goal-orientated, this can be seen through the increased interest in investing in once-in-a-lifetime experiences, for example, watching wild orangutans in Borneo and visiting the Great Wall of China.
Authenticity is highly valued by consumers. A key trend that has developed within experiential travel is the desire to live like a local. Tourists are looking for ways to fully immerse themselves into the local way of living by using public transport, trying new cuisines and exploring smaller nearby towns.
Trying out new cultural experiences enriches travellers and provides them with greater trip satisfaction. All the while benefiting the local economy and often being a cheaper option for travellers. This trend will lead to a surge in the comeback of forgotten destinations and requests for culinary tours and classes. Experiential travel is not new but the demand for it is on the rise and there are no signs of this trend slowing down.