Reasons to go on a trip.
Every journey starts with a reason. Without one, there is no point in travel, no destination and motivation. Now the whys of going on a journey vary. There are four common – and sometimes intertwining - motivations.
- Obligation. Having to go somewhere: business trip, funeral, visit authorities.
- Experience. Wanting to go somewhere to broaden one’s horizon (indulge in new culture, do things you can only do elsewhere): leisure travel, adventure trip, language course abroad.
- Relationship. Going somewhere to strengthen or establish relationships: honeymoon, family trip, fan convention, group tour.
- Recreation. Wishing to get out of the usual environment and resting without distraction: wellness retreat, health resort, spa.
There’s a specific area of experience-driven travel that is motivated by media, specifically audio-visual fiction, pop culture and Social Media. Depending on where you look, there’s different terms for it: pop culture travel or cine-tourism, for example. It’s worth keeping an eye on this phenomenon as there’s potential for travel brands to explore new markets and get creative with their offering.