Areas highlighted for improvement:
Powerful cached pricing and availability on initial user search.
Leveraging the latest technology to cache accommodation pricing and availability to deliver initial search results in less than a second, to keep potential customers engaged in the booking journey.
Consistent booking journeys for all products, services and demographics.
Maintaining consistency when booking any product or service. Users are familiar with booking actions and number of steps required to book, reducing booking journey abandonment. Booking journeys are consistent for public, members and corporate bookings.
Improved use of imagery to deliver a luxury site experience.
Using image focused designs to present high definition imagery to enhance the brand appearance.
Present a collective view of product range and services available.
Improving website navigation and layout to incorporate the range of products and services available in-resort alongside core booking channels.
CMS workflow improvements.
Creating content modules as opposed to hard-coded templates, to offer flexibility when managing content pages. Content editors also have the functionality to create content reminders, which will alert editors when offers or seasonal products have expired, providing the platform for content editors to keep content fresh and valid.
Collecting rich knowledge of customers and their interactions with the brand.
Logging all offline and online customer interactions with the resort, including preferences and complaints. Access to rich information maximises the knowledge available to in-resort staff to enhance a customer's experience during their visit or stay.