It’s a brand new year. A period of marketing plans and strategies. Where marketing teams assess and decide where to allocate budget spend for the next twelve months. To do this with effect requires knowledge of what worked, and what didn’t work the previous twelve months. Maybe more importantly, what showed glimpses of success that may take off during the year ahead.
Customer behaviours and marketing technologies evolve all the time. Which makes predictions difficult. But these five marketing-technology opportunities, based on their impact in 2016, will steer you in the right direction.