Having built VisitWales.com and the official VisitBritain we’re well aware that the “visit” domains are a popular choice for official (and sometimes non-official) UK tourism sites. Whether they be cities, counties or regions, many tourism organisations have adopted visit-name.something as their domain name.
Knowing the quality and quantity of information available on the official Visit-four: Visit Wales, Visit Scotland, Visit England and VisitBritain, we were keen to explore some of the smaller visit sites for UK cities and counties for a brief review. To find out if there is a perfect digital destination. We reviewed 40 different Visit sites ranging from areas such as Swansea Bay, onto towns and cities such as Knighton and Glasgow and finally county and regions such as Mid-Wales, Herefordshire and Wiltshire.
In particular, we were reviewing whether some of the more modern technologies such as mobile support, HTML5 and geolocation have been adopted and whether the sites were updated regularly.
It was interesting to find that out of all 40 websites, no one was really making use of latest technologies such as WebGL or geolocation, for example. Some were making use of HTML5 and Aria tags but weren’t pushing the boundaries with HTML5 techniques such as Canvas.