Customer Relationship Management.
Holistic is Inspiretec’s travel CRM software. Holistic connects with booking and reservation systems – either Inspiretec’s Travelink or external systems – bringing data silos together to provide an efficient and integrated experience. Chris Ulph, senior marketing and e-commerce consultant at Sabre, emphasises that a holistic view is essential for an integrated customer loyalty program:
‘A richer, more connected traveller experience and end-to-end customer engagement are fast becoming the bedrock of how loyalty is earned in the travel industry. Customer data needs to be the force behind this evolution.’
CRM software, if done right, can create major benefits, such as, forming the base of the single customer view; allowing the collection of data from multiple sources, enabling users to input quality data on clients and creating a way to make the most of the data collected.
To gain more expert information please don’t hesitate to request a copy of our Customer Experience Whitepaper here. Furthermore, to access the slides to Richard Baker’s presentation from the TTI Spring Conference, please click here.