Bringing fans closer.
The Lions app created a challenge for us, but at the same time created an opportunity: to turn the core architecture of the app into a reusable platform which would allow us to deliver cloud managed, multi-platform apps. This platform is even made available to other developers in the future to aid them in building their own content-rich, updatable applications.
The app itself provides more authentic content about the tour than any other app or website. The tone is playful and fun with content created by the squad and the fans themselves. Therefore, engrossing fans within the tour at all times. The tour of Australia went underway in June 2013 and the app received over 180,000 downloads, with a positive 4.5/5 star rating on the app store.