Conveying a country’s epic.
This year, Wales will showcase its stunning landscapes, historic attractions and unique activities. Traditional and digital means will convey this message on behalf of Wales’ official tourism board Visit Wales. To make this happen, though, Visit Wales would need a digital platform and a campaign to inspire people to take these trips.
We were approached with an idea of using content created by past and current visitors to inspire future visitors. A key component of the campaign is the #FindYourEpic hashtag. So the aim was to use images from various social media channels under this hashtag, and display them together on an independent campaign site.