An artistic website.
Language, poetry, art and music are among the things that come together to form this unique country. Hafan was born to portray these elements.
We started by filming a series of ink flowing animations. The video footage of our storytellers shot at locations around Wales, layered underneath the ink, is revealed as the user hits the page. Video content that conveys key course details that users can access based on the topics and areas they would like to learn more about. The user journey then progresses by offering a set of challenges that test users’ newly gained knowledge of Wales.
The website is created via a series of art directed stages that consist of filming and interactive design. Typography on the site is hand-painted and compliments the natural artistic look and feel of the site. Other elements are also hand-drawn, drawing on Welsh heritage for an integrated cultural experience.