The homeport consists of an exclusive hotel, luxury apartments, penthouses, sports clubs, boutique shops and signature restaurants. Together, we developed an integrated content strategy to showcase these services at the heart of this new design. This is content updated regularly, with a strong focus on CTAs.
This required flexibility within the design, keeping in mind the secondary function of the website. Taking cues from the brand, the new experience is full of subtle interactions and animation. We thrived on the challenge of balancing this with a logical content hierarchy and intuitive IA. Just from hitting the homepage the user is met with an explosion of colour and eye-catching content. Content which is also lightweight and built around the CTAs that always draws you in.