The Caravan and Motorhome Club

Continuous improvements to every facet of the member experience help drive dramatic changes

The Caravan and Motorhome Club continue their journey of digital transformation

The Caravan and Motorhome Club, founded in 1907, represents nearly one million caravanners, motorhomers and campervanners. The Club provides over 4 million pitch nights a year in the UK in some of the most amazing locations, including the farthest corner of Scotland to Royal Sandringham estate in Norfolk.

The Club operates more than 200 sites across the UK with a further network of 2,350 Certificated Locations which are found mostly in rural locations such as farms and leisure sites. The Club’s growing Overseas business provides members with access to over 300 overseas sites that can be packaged with a ferry or Eurotunnel crossing.

The Challenge

0822 Icons Coral Onecol V2 1Point 01
Quality of service improvement

Continually improve current service delivery to membership

0822 Icons Coral Onecol V2 1Point 24
Technological transformation

To create new powerful integrated online and offline booking channels

0822 Icons Coral Onecol V2 1Point 42
Adherence to their values

Partnering with a technology supplier with similar values

Building the community and opening the Club to everyone

The Club’s ‘best service’ approach to its members is reflected in the robustness (and complexity) of its internal systems. The Club is supported by an incredibly stable SAP system that manages its CRM, Finance and Enterprise Resource Planning functions. The Inspiretec Reservations product was the perfect choice to support their large call centre operation, meaning that Inspiretec would

0822 Icons Working Coral V2 2Points 05

Agile transformation

Give members a fast, robust and intuitive booking experience of a channel crossing and a pitch for their European holiday

0822 Icons Working Coral V2 2Points 51

Booking flexibility

Quickly and efficiently change bookings requiring a robust and flexible system

0822 Icons Working Coral V2 2Points 11

Platform support

Deliver the mission-critical platform for their improved member search, cost and book experience – both on and offline with SLA backed service wrapper

0822 Icons Working Coral V2 2Points 44

Member experience

Simplify the booking experience as easy as Club members may have had elsewhere when booking accommodation or a flight

The results

People At Work 12

A high-performance connector to support real-time, live ferry and tunnel availability to help improve the member holiday planning and booking experience

Devices 10

Creation of a cutting-edge web booking experience, based on an ambitious member-centric blueprint, providing a fresh and innovative online member booking experience

Devices 05

Tools and workflows to carefully load and release inventory to their members – delivering up to date site information, real-time availability and accurate pricing

Implemented products:

“We knew that this programme would be a huge change for the Club, but we also recognised that it was an essential one for us to deliver the strategic member benefits we sought. Finding the right technology supplier was critical for us and we found that Inspiretec rolled up their sleeves, faced the inevitable challenges head-on and we quickly moved on from a buyer/ supplier type relationship to create a trusted partnership aligned with a common purpose.”
Harvey Alexander | Director of Marketing and Membership Services | The Caravan and Motorhome Club
Caravan 16

What is next for The Caravan and Motorhome Club

0822 Icons Working Coral V2 2Points 03

Extending the platform to support all of the Club’s UK sites

0822 Icons Working Coral V2 2Points 13

The creation of property management tools

0822 Icons Working Coral V2 2Points 04

Tools to support the individual campsite staff as they welcome and host their members

Ready to get started?

As your customers evolve how they travel, you have to evolve how you do business.

We have the blueprint to help your business succeed.