A new showroom for Britain.
The VisitBritain Shop covers fifty-eight different countries and contains information, attractions, and directions. It also acts as a portal for selling a range of products specific to Britain from vendors across the globe.
Inspiretec via Sequence, updated the shops for a modern audience who would gain access through various devices. The introduction of the powerful Sitecore CMS was essential for freedom to edit and update content that allowed for a simple, yet, complex e-commerce site that took full advantage of the technologies available to stay ahead of other countries also competing to attract more tourists.
The sites are built with a focus on responsiveness, navigation and customer-focused content. All VisitBritain Shop sites are designed with this simplicity in mind, despite their intricate nature. Now, the VisitBritain Shops are the go-to destination for anyone seeking a trip to Britain. Allowing users to access travel and transport information, for example, before or during their visit. With multi-lingual shops using multi-currencies, this is the case for visitors from countries around the world.
Full case study: https://www.sequence.co.uk/work/visit-britain