The travel and tourism industry is unique in many ways, but when it comes to making the most of their data, the challenges are frequently universal.
Without the ability to extract usable insights from your data, it’s almost impossible to make accurate decisions. This means key aspects of your business, such as customer demand forecasting, travel marketing, pricing strategy optimisation and service personalisation suffer.
Inspiretec’s Data platform gives travel businesses and tour operators the ability to safely harness the power of big data to evaluate how their business benchmarks against the rest of the industry - and then implement methods to improve service and keep clients coming back.
Deep pricing analysis
Propensity to purchase indicators
Recommendation engines for retail, call centre and website personalisation
Benchmarking of lead and quote-to-book ratios
Attribution and cost of acquisition trackers
Tracking the popularity of destination and supplier heat maps
Data that delivers a competitive advantage
One of the biggest challenges the travel industry faces is selling the right product to the right customers at the right time – and at the right price on the right channel.
It’s a lot to get right, which is why Inspiretec’s Data system helps you capitalise on insights about customer choices, weather, flight bookings, accommodation trends, upcoming school and bank holidays, average occupancy rates and much more.
Create long-term forecasts based on existing trends such as which destinations are the most popular and what types of trips (business, leisure, health and wellness etc) people like the most.
Use historic and real-time customer data to predict future trends. Improve forecasting accuracy and reduce costs using objective, data-driven insights.
Take advantage of the most cost-effective of all data to improve the customer experience. Sources can include social networks, questionnaires/surveys and photographic data.
Marketing within the travel industry is tricky as potential customers are so varied in their wishes and choices. Data helps travel companies be more strategic and targeted.
Use data insights to highlight areas of potential profit, such as tailoring services for relevance based on current market trends.
Create personalised marketing messages for increased conversions
Benefit from detailed online sentiment analysis and customer profiling
Make data-driven decisions to delight customers every step of the way
There are so many possible use cases for our Data product that we feel it would be limiting to tie you into a rigid pricing structure. Let’s rather chat about your individual requirements and then tailor a cost package that suits you.
“We process vast amounts of data which we use to help us develop and improve our product offer and create valuable insight for our customers.”
Gavin Richards | Chief Technology Officer | Inspiretec