Abercrombie & Kent and Inspiretec launch new-look luxury travel website.

New website goes live allowing visitors to explore new world of travel.

11th July 2017. Cardiff. Abercrombie & Kent have partnered with Inspiretec to design, build and launch a new website.

The luxury travel provider has over 50 years’ experience in tailor-made travel worldwide and has established its reputation as one of the leaders in the luxury holiday market.

Abercrombie and Kent was founded in 1962 by Geoffrey Kent and his early family trips formed the blueprint for African glamping and the tone for every A&K journey that followed. Today, the Abercrombie & Kent experience is accessible in more than 100 countries on all seven continents.

The company prides themselves on the quality of their guides, who bring each step of a journey to life with their knowledge of local culture, history, geography and wildlife.

With the introduction of a Sitecore CMS, Inspiretec via Sequence has built a website that provides Abercrombie & Kent with the tools to immediately harness the power of their online enquiries and also build a foundation for the future. Working with the Abercrombie & Kent UK team, the agency is looking to revolutionise the way in which Abercrombie & Kent promote their offering through their website.

The focus of the first phase is to build on the established reputation of Abercrombie & Kent, utilising their library of inspiring images and web-specific content. The new site will immerse users within the multitude of destinations and itineraries through the use of interactive maps.

Managing Director at Abercrombie & Kent, Kerry Golds comments: ‘’We are delighted to have worked in partnership with Sequence and Sitecore to create two new digital platforms that put A&K at the forefront of the luxury travel market. Our new platforms will allow us to build more flexible, dynamic and customer-centric solutions aimed at improving the customer experience throughout their A&K journey. What you see today is just the start of an exciting journey - we have many more initiatives planned."

"Our goal is to inspire people to travel – expanding horizons, learning about different cultures, customs, people and places. The new design enables us to put a spotlight on the incredible content that A&K has built up over 55 years, sourced from clients and our 54 ground offices all around the world.”

“Conveying the luxury of A&K holidays via an online experience was challenging,” said Inspiretec Group Sales & Marketing Director Richard Baker.

“A&K’s reputation was at the forefront of our minds as our aim was to inspire the user throughout their online journey, using impactful imagery and subtle interactions. The launch of the new website is the first step in this exciting partnership.”

For more, please visit the new Abercrombie & Kent website: http://www.abercrombiekent.co.uk/


About Abercrombie & Kent: Abercrombie and Kent was founded in 1962 by Geoffrey Kent when he headed out into Kenya's bush country. These early trips formed the blueprint for African glamping, and the tone for every A&K journey that followed. Today, you can have the A&K experience in more than 100 countries on all seven continents. With a network of offices in 26 countries and over 2,500 members of their own staff on the ground, Abercrombie & Kent are in a unique position to ensure that every aspect is arranged with exacting precision for a stylish, seamless and safe journey.

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