12th November 2020. Cardiff. Danish travel giant, Aller Leisure A/S have launched their Nyhavn Rejser brand on the Inspiretec stack.
After a competitive tender exercise, the Aller Leisure team selected Inspiretec’s best-of-breed Reservations and CRM platforms to support a strategic focus on increased conversion and improved efficiency within their Tailor-made luxury specialist brand, Nyhavn Rejser.
Part of leading Scandinavian publishing group Aller Holdings, Aller Leisure is one of the largest travel groups in Denmark. The group delivers over €160M in revenues through established brands like Nilles, Kultur, Gislev, Stjernegaard and Nyhavn Rejser.
Their search was focused on finding a SAAS travel technology solution that would manage the end to end customer experience. Right from the first customer touch point – an initial enquiry through itinerary shaping, quotation and ultimately to a booking, the Nyhavn team wanted to implement tools that support a customer focused vision whilst also leveraging technology to drive internal efficiency improvements.
The Nyhavn team selected Inspiretec because of their out-of-the-box supplier integrations to popular flight, accommodation, transfers and ancillary providers all surfaced to the user through an intuitive, easy to use lead management & selling interface. Inspiretec will also be shortly releasing a cruise selling experience which will give Nyhavn the opportunity to bring on board their Cruise proposition as an integrated part of their tailormade and tours product offering.
Inspiretec worked very closely with the Nyhavn team to harness the platform integration options native to the stack. Beyond an Integration to the Aller Group MI/ data warehouse, the project scope included integrations to the Aller Microsoft Dynamics NAV Finance back office and their consumer mobile app and documentation partner.
Richard Baker, Inspiretec’s Chief Commercial Officer said, “We’re delighted that Aller Leisure selected us as their travel technology partner for the Nyhavn brand. Working with a like-minded forward-thinking team has allowed us to focus on delivering quick business benefit to help Nyhavn navigate the current uncertainty so they can leverage our technology to emerge stronger and better”
Due to the unprecedented COVID pandemic both teams switched part way through the programme to an entirely remote delivery model. From mid-March this year the entire implementation including service set-up, requirements workshops, training, consultancy and set-up support was delivered remotely.
Michael Aller, Nyhavn Rejser Agency Manager commented “Undertaking a business transformation project like this is a big undertaking and we wanted to find a supplier who had both the products and the service delivery capability to help us get the most from our investment. We found that Inspiretec really bought in to our strategy and approached the inevitable challenges along the way enthusiastically and pragmatically”.
Despite the ever-changing leisure travel landscape, the Nyhavn team invested the time and effort to take the new platform live and as a result are well positioned to respond to and capitalise upon the pent-up consumer demand for leisure travel when, and not if, our travel dreams can be fulfilled once again.
Michael concluded “It’s a tough time for all of our industry yet we wanted to try and use this time of uncertainty to define our future potential. Working with Inspiretec to implement their products has given us solid building blocks that we can use to drive forward our strategic objectives of improved customer experience and increased efficiency”.