7th November 2017. Cardiff. To serve tour operators and travel agents in their quest for a single view of the customer.
In the age of the customer, merchants both online and offline are focusing on a common theme: How can I provide the best customer experience? To achieve the desired level of customer experience, one of the methods we turn to is personalisation.
The paper looks at the various personalisation methods available for travel organisations, and where to start should a company wish to employ personalisation for increased engagement and conversions.