Holistic manages interactions and relationships with clients and potential clients. Making data intelligent with a single customer view to power smart marketing, enabling the delivery of relevant web content and offers to improve engagement and conversions.
This allows tour operators and travel agents to create a dynamic single view of the customer across all channels such as web, email, reservations and call centres. Combined with our recommendation engine at the core providing client insights and intelligence, this helps you by providing a deeper, more personalised understanding of your customers. The system handles both anonymous and named clients, as well as direct vs agency records. Holistic combines three core areas of functionality: Central client record, web tracking and personalisation.