We knew that this programme would be a huge change for the Club, but we also recognised that it was an essential one for us to deliver the strategic member benefits we sought. Finding the right technology supplier was critical for us and we found that Inspiretec rolled up their sleeves, faced the inevitable challenges head-on and we quickly moved on from a buyer/ supplier type relationship to create a trusted partnership aligned with a common purpose.
When building a ‘customer first’ experience it is essential to have detailed and real-time data on what your customers need and want from their holiday, to ensure they ‘love’ their holiday you need to go further. Working with Inspiretec, we created the capability to truly understand what our customers love about their holiday experience and gain invaluable insights to make it even better.
This project is critical for us as a business to ‘fix the web’ and achieve the digital transformation that the business needs to service our members. We are delighted with the work that Inspiretec have done and can already see the impact of the release of phase one.
It was a pleasure to work with the team at Inspiretec to create a luxury online experience that is true to our brand. Since the launch of website, we have seen a significant improvement in the performance of the site including a large decrease in drop-off rates, along with an 18.21% increase in page views.
