Abercrombie & Kent.

Cutting edge web experience for a globally recognised luxury tour operator.


Travel and tourism

Project type

Web design & build

Founded in 1962, Abercrombie & Kent provide luxury travel experiences, with a network of offices in 26 countries and over 2,500 team members on all seven continents.

Taking you off the beaten track.

The new Inspiretec-Sequence A&K Sitecore website is simple, visual and intuitive; users always know what to do without being told. And they cannot ignore the stunning images pulled from the large image library, immersing them in the multitude of destinations and itineraries from the homepage onwards. Helping to overcome the challenge of inspiring the user to call to book - which premium travel brands regularly face.

The site integrates with Salesforce and Office 365 allowing for client relationship management and email marketing. Special offers also auto-expire on the site and form some of the content modules that support the imagery. The site is built in a modular way so the A&K team can publish new content with ease. Modules will automatically display on web pages with taxonomy-driven CTAs. Turning the site into a sales tool as well as a digital brochure.

Users can semi-personalise trips to get itinerary suggestions. Indicating hotels, experiences or extensions that they’re interested in to pass over to A&K travel consultants. The site’s main function is to aid the human conversations that take places once the user knows the type of trip desired. Browsing behaviours help to reveal this intent. And the right mix of interactions, both offline and online, came together to form this Sitecore site as it is today. Architecturally, the site is future proof so this change and any other such change can be made efficiently.

We are delighted to have worked in partnership with Sequence and Sitecore to create two new digital platforms that put A&K at the forefront of the luxury travel market. Our new platforms will allow us to build more flexible, dynamic and customer-centric solutions aimed at improving the customer experience throughout their A&K journey.

Kerry Golds Abercrombie & Kent



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