The Celtic Manor.

A contemporary new-look transactional website for a five-star resort and hotel collection.

Sector

Travel and Tourism

Project type

Web design & build, CRM and Hosting

The Celtic Manor redefines expectations of a five-star resort.

Owned by Sir Terry Matthews, the Celtic Manor is a five-star luxury resort, across its 2,000 acres, the resort has five hotels, three golf courses, two spas, seven restaurants and several luxury lodges.

A luxurious looking website or one that's easy to use - why not both?

Inspiretec's in-house digital agency developed a luxury website for the Celtic Manor. The site has been refreshed with a new modern design and specific attention was given to enhancing user experience. We achieved this by optimising the search, cost and book journey so that it was as intuitive as possible, enabling users to book accommodation with ease.

Seamless integration between the future and the past.

The site was built using Umbraco, the benefit of using this popular open source CMS is that it provides simplicity to users and its functionality enables wider flexibility as it is structured in a modular way. The templates on the site allow for easy personalisation through the use of imagery, text and video enabling the Celtic Manor to deliver a sophisticated web experience to match their luxury offering.

The website seamlessly integrates multiple reservations and bookings engines to deliver a single unified booking user experience, all through a contemporary creative design that reflects the Celtic Manor’s brand values. The site interfaces with Oracle Opera for hotel bookings and Concept Golf for golf bookings and powerful availability cache functionality was created to maximise search flexibility and responsiveness for the end user.

Previously, the website integrated with a number of back-office systems across a range of technology which meant administrative costs were high and the user experiences was poor. The new website overcomes the challenge of presenting a number of legacy booking experiences through a single highly performant search, cost and book user interface.

Build an integrated business platform to see better results.

The new Celtic Manor website project was also completed in conjunction with the implementation of Inspiretec's travel CRM software, CRM by Inspiretec. The Celtic Manor has not only benefited from a new website, but they are now able to collect valuable information from the site via CRM providing them with valuable marketing automation. The CRM works with the website to produce customer insights and analytics to help boost conversions and maximise the impact of resorts business and promotional activities, by delivering a secure and personalised experience for health, spa and golf club members.

Supporting strategic growth.

As part of their strategy for growth the Celtic Manor is looking to acquire new properties to present as part of the Celtic Manor collection. The new website was designed to support this growth strategy and functionality was provided to allow the Celtic Manor team to add new properties to the website when they come on board. Testament to this is the recent addition of the Ty Hotel to the portfolio, a bold move that increased their hotel portfolio from four to five with minimal work needed to get the property on to the website.

Results & business benefits.

The Inspiretec suite of services has provided a customer-first solution, enabling the Celtic Manor to become more efficient with their operations and to achieve their commercial objectives. The new-look website and CRM has led to them experiencing an uplift in users using the site to make online room and golf bookings. Over the past six months, the site has seen a 42% increase in users using the site in comparison to the previous six months. Furthermore, the number of pages views on the Resorts spa webpage has seen a significant increase of over 70% over the last six months. These results highlight how the site continues to perform well and deliver the best experience to all users who interact with it.

To view the website, click here.

‘’ We’re really pleased at the how we’ve worked with the Celtic Manor team to deliver a step change in web user experience one that’s delivering a tangible uplift to online reservations’’

Tom Kelvin-Smith Account Manager, Inspiretec.

Increase in number of users

+42%

Increase in sessions

+25%

Sales online increase

+65%

Products and services used

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