Integration for seamless booking journeys.
The innovative website engine, employed in the live platforms, delivers both short and long-haul travel packages for customers. This includes search, cost and booking stages. The branded sites sit within a single Umbraco CMS and integrate with the group’s third-party tour reservation platform and an external payment provider. The Umbraco platform has been extended to provide bespoke features specific to the group’s requirements, such as reporting and the ability to manually push through bookings into internal processing systems.
Major components of the delivery are performance and user experience. Visitors enjoy seamless navigation through searching and buying stages of the booking process.
Several automated optimisations were made to the code during builds and caching plays its part to improve the speed of content delivery on the site. This results in highly dynamic functionality and instant feedback when the user makes an interaction. The primary objectives of efficiency and flexibility were met.
The Mike Burton Group will launch several more websites in the next phase, including both brochureware sites and booking platforms. The projects currently at hand include The British & Irish Lions Tour 2021 in South Africa and a plan to replace The Mike Burton Group brochureware website.
Lions Rugby Travel website, platform of the official travel company for The British & Irish Lions, will be accommodated in the same web engine and will be launching soon, with Priority Access Passes available for purchase, opening special events and tickets for early access to priority access pass holders. This site will then transform into a booking platform for when the official travel packages are released.