Investing in their customers dream holiday.
The Turquoise Holiday Company was founded in 2002, with a clear vision to offer their customers something truly unique, bringing a touch of glamour and romance to the holiday experience. Turquoise specialise in three key markets; honeymoons, tailormade and families, initially gaining their brand position in destinations such as the South Pacific, New Zealand and Australia.
The Turquoise brand soon became synonymous with clear blue waters, island getaways and being pampered and cared for from day one. In the early days, quotes were sealed in wax and delivered by hand along with a rose and bottle of fine champagne. Every aspect of the brand has grown to maintain this incredibly high value put on a customer experience that is second to none.
The Turquoise brand proudly stands behind its core values of being “Authentic, Discerning, Original, Refreshing and Unique” and the Turquoise team have never been afraid of putting in the right infrastructure to keep the customer at the heart of everything they do.
After phenomenal growth in the luxury honeymoon space Turquoise customers often returned to book anniversary trips or family adventures, so the ability to truly understand their customers’ history, preferences and requirements became essential.
It became clear that the existing Customer Relationship Management (CRM) tool was holding the business back. It was neither delivering the customer insight needed or integrated with the Turquoise Reservations platform, preventing the business from having a seamless view of the customer journey.