The Turquoise Holiday Company
Growing repeat business for a luxury boutique tour operator
For a luxury boutique tour operator, every client relationship counts. The Turquoise Holiday Company already enjoyed a strong level of repeat business, but it wanted to look after its clients even better, and turn more first-time travellers into loyal customers.
Turquoise runs on our Reservations platform and has now added our travel CRM, giving its team the complete client picture it needs to deliver a truly personal service. Within the last year, repeat business has grown by nearly 8% to more than 45%, and Turquoise has also seen its enquiry to booking conversion steadily improve.
“They’re travel people, they understand travel, they understand technology obviously, but much more important to us, they understand our industry and how we work.”
James BellManaging Director and Co-founder, The Turquoise Holiday Company
James Bell on growing repeat business
How Turquoise uses Reservations and CRM to know every client, and keep them coming back.
Small in size, big on service
Founded in 2002, The Turquoise Holiday Company is a luxury boutique tour operator selling direct to consumers. Small in size but big on service, it offers a product that is genuinely unique in the marketplace and takes great pride in the advice and care it gives every client. Delivering that level of personal service, time and time again, depends on knowing each client inside out.
Luxury, boutique, direct
Nearly 25 years of selling distinctive, tailor-made luxury holidays directly to consumers.
Trips that matter
Honeymoons, family holidays and once-in-a-lifetime journeys, each planned with real care.
Personal by design
A very personalised service, where every enquiry gets that extra touch of magic.
Making every enquiry count
Turquoise had always enjoyed a good level of repeat business but knew it could do more. The team wanted to manage and look after their clients even better: knowing when they were travelling, what they had booked and how much they had spent, and setting reminders so no opportunity slipped through.
With such a personal, high-touch product, they needed technology that would help them make every enquiry count and get a better return from every client relationship.
Reservations at the core, connected to our travel CRM
Turquoise runs on our Reservations platform, the foundation for every booking. Building on it, we worked side by side with the team to connect our travel CRM around their needs, bringing a full view of every client together with smarter enquiry management and distribution, so the team can recognise returning clients and serve them in exactly the right way.
- Our Reservations platform at the core of every booking.
- A travel CRM connected to Reservations and configured around how Turquoise works.
- A complete picture of every client, their travel and their spend.
“We’re running at over 45% repeat business now.”
James BellManaging Director and Co-founder, The Turquoise Holiday Company
Reservations and CRM working as one
Turquoise runs on our Reservations platform, now connected to our travel CRM, so travel dates, bookings and spend sit in one place and the team can recognise clients and ensure they book again and again.
What improved for Turquoise
Repeat business up nearly 8%
Repeat business has grown by nearly 8% in the last year, and now accounts for more than 45% of the business.
Improved enquiry to booking conversion
Better management and distribution of enquiries through our CRM is driving a steady, ongoing increase in conversion.
Knowing every client
Travel dates, bookings and spend in one place, so the team can recognise clients and ensure they book again and again.
A partnership built on travel
Travel people who understand the industry, with regular, two-way communication that keeps the platform evolving.
“As a boutique tour operator with unique and very special product requirements, and a company that really wants to put magic, fairy dust, on every single enquiry, we need a system that works for us.”
James BellManaging Director and Co-founder, The Turquoise Holiday Company
Ready to turn more clients into repeat customers?
Find out how our Reservations and CRM platforms can help you know every client, convert more enquiries, and grow loyalty.
Book a Discovery Call